My Process

My Process

How I think. How I work. How I design.

Most people scroll.
If you care about why things work, not just how they look, you’re in the right place.

The truth

My process depends on the project.
Each one is different. Each team is different. Every challenge comes with its own context.


Sometimes I come in as the problem finder, asking the hard questions, spotting patterns, and connecting dots others might miss.
Other times, the problem is already clear. There’s data, insight, and direction. In those moments, I step in as a guide, shaping the solution with focus and intent.


But I always start the same way.
I listen first.


Then I think.
Then I design.
Always with the user and business in mind.


My work isn’t about decoration.
It’s about making things work, improving how people move through a product, and ensuring what we build solves a real problem.


Over time, I’ve learned when to move fast and when to slow down.
I’m not just confident in the process, I’m confident in choosing the right one.

With every project, I get sharper.


More curious. More strategic.
More grounded in what it means to build something that truly matters.

My process depends on the project.
Each one is different. Each team is different. Every challenge comes with its own context.


Sometimes I come in as the problem finder, asking the hard questions, spotting patterns, and connecting dots others might miss.
Other times, the problem is already clear. There’s data, insight, and direction. In those moments, I step in as a guide, shaping the solution with focus and intent.


But I always start the same way.
I listen first.


Then I think.
Then I design.
Always with the user and business in mind.


My work isn’t about decoration.
It’s about making things work, improving how people move through a product, and ensuring what we build solves a real problem.


Over time, I’ve learned when to move fast and when to slow down.
I’m not just confident in the process, I’m confident in choosing the right one.

With every project, I get sharper.


More curious. More strategic.
More grounded in what it means to build something that truly matters.

My Believe

Creation is inherent.


Being made by a Creator means the drive to build, learn, and improve is already within us.


I bring that belief into my work, staying open, adaptable, and committed to doing what the moment demands.

Creation is inherent.


Being made by a Creator means the drive to build, learn, and improve is already within us.


I bring that belief into my work, staying open, adaptable, and committed to doing what the moment demands.

Research

Identify real business and user needs by data analysis, and observation, turning insight into clear direction.

User Insights

UX Audit

Focus Groups

Affinity Mapping

User Insights

Usability Testing

Strategy

Translate insights into focused product direction, aligning user needs with business goals and market opportunities.

User journey

Information Architecture

Brand Strategy

Brand Guidelines

Design

Design clear, intuitive experiences that feel effortless to use and drive meaningful engagement.

UI Design

UX Design

Design Systems

Wireframing

Prototyping

Words From People I've Worked With

Words From People I've Worked With

I’ve collaborated with thoughtful clients, teammates, and founders across different teams and products.
Here’s what they’ve shared about the work, the process, and what it’s like building together.

Software, web, apps

Discovery & Research,

Prof of Concept,

Product Design

I design digital products that are clear and useful. I learn through real feedback, not assumptions and refine my work until the right solution is clear.

Services

User Experience

Heuristic Evaluation

User Insights

UX Audit

Usability Testing

User Interviews

Affinity Mapping

UX Strategy

User Journey

Information Architecture

Brand Strategy

Interactive Design

UI Design

UX Design

Prototyping

Production

Design Systems

Dev Handoff

Brand Strategy

Want to do anything

Design?

Software, web, mobile apps

Discovery & Research,

Prof of Concept,

Product Design

I design digital products that are clear and useful. I learn through real feedback, not assumptions and refine my work until the right solution is clear.

Services

User Experience

Heuristic Evaluation

User Insights

UX Audit

Usability Testing

User Interviews

Affinity Mapping

UX Strategy

User Journey

Information Architecture

Brand Strategy

Interactive Design

UI Design

UX Design

Prototyping

Production

Design Systems

Dev Handoff

Brand Strategy

Want to do anything

Design?

Software, web, apps

Discovery & Research,

Prof of Concept,

Product Design

I design digital products that are clear and useful. I learn through real feedback, not assumptions and refine my work until the right solution is clear.

Services

User Experience

Heuristic Evaluation

User Insights

UX Audit

Usability Testing

User Interviews

Affinity Mapping

UX Strategy

User Journey

Information Architecture

Brand Strategy

Interactive Design

UI Design

UX Design

Prototyping

Production

Design Systems

Dev Handoff

Brand Strategy

Want to do anything

Design?

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